Scandinavian Airlines has introduced a flight called ‘Destination Unknown,’ where the destination remains a mystery until departure.
Offered exclusively to EuroBonus members in exchange for points, all seats were booked in just 4 minutes. The flight departs from Copenhagen on April 4 and returns to Copenhagen on April 7.
This is the second such setting; the first in 2024 was destined for Athens. A wide range of people aged 19 to 81 from Denmark, Norway, Sweden, Finland, the UK, and the USA applied. The feedback was overwhelmingly positive, with 96% of participants saying they would apply again.
Aron Backstrom, Vice President of Product Loyalty, commented, “Travel is a journey of discovery. ‘Destination Unknown’ is designed to reignite the excitement of exploring new and unexpected places. Boarding a plane without knowing where you’re landing is a mysterious experience. It removes all the usual decisions and planning, allowing travelers to fully immerse in the experience.” A participant from last year noted, “Spending too much time researching a trip can erase the joy of exploring something entirely new,” appreciating the stress-free enjoyment of travel.
