Emirates and the Malta Tourism Authority have signed a memorandum of strategic partnership.
The agreement was signed at the ITB Berlin travel fair in Germany, between Thierry Aucoc, Senior Vice President of Commercial Operations for Europe and the Americas, Emirates, and Carlo Micallef, CEO of the Malta Tourism Authority.
Through joint marketing activities, they aim to increase the number of visitors. They plan to organize inspection tours for media from key target markets, consider joint advertising campaigns, and collaborate with travel agencies.
Emirates launched the Dubai-Malta route in 2003. It currently operates one round trip per day using Boeing 777-300ER aircraft. The route has been used by over 1.2 million passengers. Over 27,000 Emirates Skywards members are in Malta.
