The New Zealand Government Tourism Board will launch a Japan-targeted advertisement under the new concept “Pure Connection” as part of its “100% Pure New Zealand” branding campaign starting July 14.
The new concept embodies a message of wanting visitors to experience fulfilling times through various “connection” experiences, such as deeply resonating with nature, feeling connected to people, and touching the depths of culture in Aotearoa New Zealand, where nature, people, and culture harmonize. They will distribute 30-second and 15-second videos aimed at social media platforms.
The “Experience Planner” integrated into the official website incorporates interactive elements that present personalized travel plans when more than five images representing travel styles are selected.
René de Monchy, Chief Executive, emphasized that travelers can gain deep connections and a sense of fulfillment in New Zealand, where nature, people, and culture harmonize.
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