The large-scale exhibition featuring the popular character Chiikawa, “CHIIKAWA DAYS,” has begun at the K11 MUSEA shopping facility in Tsim Sha Tsui, Hong Kong, starting from August 1.
The exhibition is held in special collaboration with Hong Kong’s creative brand AllRightsReserved (ARR) and Chiikawa’s official licenser Spiralcute International. Centered around four themes—”clothing, food, housing, movement”—the exhibition offers numerous immersive experiences replicating stories from the manga across three themed zones. Goods from a special “Yamcha” collection by illustrator Nagano are also on sale. Initially scheduled to run until August 24, the exhibition has been extended to August 31 due to overwhelming response.
Outside the venue, a two-story wrapped tram was operating until August 5, and starting August 1, the East Tsim Sha Tsui MTR station has been decorated with Chiikawa motifs. Some ticket gates play original character voices during touch and recognition.
As a special project co-organized by the Hong Kong Tourism Board and ARR, “CHIIKAWA in Hong Kong Neighbourhoods” features Chiikawa-themed photo spots at four major locations: Central Pier, Sai Kung Promenade, Kai Tak Sports Park, and East Coast Park Precinct. An electronic stamp rally is also being conducted, where scanning the QR codes in the venue allows participants to collect a total of eight types of “Yamcha” art stamps from two types at each location. Completing the collection rewards participants with a customizable color digital postcard.
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