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Ceres is holding the ‘Dream Campaign’ on the Japanese point site Moppy, which lets users exchange points for Japan Airlines (JAL) Mileage Bank miles at an effective 80% rate, from July 1 to September 30.
After meeting the requirements, exchanging 12,000 points for 6,000 JAL miles within the same month earns a 4,500-point bonus. This raises the usual 50% conversion to an effective 80%.
To qualify in the month of exchange, you must (1) earn a total of 10,000 points solely through advertising offers and (2) hold Gold member status. Exchanges are limited to once per person per month.