APA Group announced its new five-year medium-term plan, “AIM5-Ⅱ (APA Innovative Movement),” on May 10, the day it marked the 55th anniversary of its founding.
Under the previous medium-term management plan, the group achieved its targets for net sales and ordinary profit two years earlier than scheduled, and is also expected to reach the goal of 150,000 guest rooms one year ahead of plan. Based on these results, the new plan has been formulated.
The numerical targets of the new plan are consolidated group net sales of 350 billion yen and ordinary profit of 100 billion yen for the fiscal year ending November 2030. By the end of March 2031, APA Group aims to have 100,000 domestically operated guest rooms under its own brand in Japan, and 10,000 guest rooms overseas.
The core of its business strategy is to establish a hotel platform business. APA will completely revamp its direct booking website “APA Direct” and evolve it into a next-generation reservation and customer acquisition platform that other hotel operators in the industry can also join. In addition, the company will promote the external sales of its proprietary systems, such as its “1-second check-in” machines. In its domestic hotel business in Japan, APA will accelerate a multi-brand strategy through M&A and business alliances. Overseas, the group will work on expanding the COAST brand within the United States, promoting autonomous expansion of its business in Canada, and conducting research on next strategic areas such as Australia.
In addition, in the real estate distribution business, APA aims to increase fee income through corporate brokerage and to consolidate information on land plots. In the asset management business, the group will seek to optimize its portfolio, while in the REIT business, it aims to expand the asset size of the Japan Hotel & Residential Investment Corporation.
Notice
This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
