This experience-based museum, to be established inside Okage Yokocho near Ise Grand Shrine in Mie Prefecture, Japan, will allow visitors to enjoy learning about Japan’s traditional culture of “okagesama” (a spirit of gratitude toward others) and the history and customs of “Oise-mairi” pilgrimages to Ise that have continued since the Edo period. The planning and production are handled by the visual design studio WOW and the Total Media Development Institute. By leveraging the methods both companies have cultivated through their work on pavilions for the Osaka–Kansai Expo and digital works themed on regional culture and folk performing arts across Japan, the facility will offer a new way to experience the history and natural features of Ise.
The Shikinen Sengu, the ritual reconstruction of Ise Jingu (Ise Grand Shrine), is held once every 20 years, and Okage Yokocho was created in conjunction with the 61st Shikinen Sengu in 1993. Within it, “Okage-za” was later renovated into a facility themed on Japanese mythology to coincide with the 62nd Sengu. Looking ahead to the next Sengu in 2033, this rebranding aims to make the site a place that conveys the spirit of “okagesama” to the next generation.
The location is within Okage Yokocho, in front of the Inner Shrine (Naiku) of Ise Jingu.
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