JR East has announced three proposals for Suica’s new image character and is accepting votes from September 8 through 23.
The three candidates were selected by a review committee based on the “Suica Renaissance” concept and the goal of creating a character that stays close to Suica users. Voting is available on a dedicated website and is limited to one vote per person. Anyone who agrees to the terms and conditions may participate, regardless of age or nationality. Voting will be open from 3 p.m. on September 8 through September 23.
The candidate receiving the most votes will be adopted as the new character and announced on November 18, the 25th anniversary of Suica’s introduction. After the decision is made, JR East will solicit nickname suggestions, with the review committee selecting the final name.
“Suica’s Penguin,” which has served as the image character since Suica was introduced in 2001, will retire on March 31, 2027. JR East will run a campaign titled “Penguin Years” through the end of the fiscal year and hold a retirement event on the same day. The new character will take over from April 1, 2027.
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