Brand USA has added a dedicated page for travel industry professionals, the “Get Facts. Get Going. Toolkit,” to its information platform for travelers to the United States, “Get Facts. Get Going.”
“Get Facts. Get Going.” is a consumer website designed to provide accurate information on travel to the United States, including ESTA, visas, and entry procedures, with the aim of easing traveler anxiety and encouraging visits to the United States. On the newly created toolkit page, Brand USA offers, free of charge, materials such as campaign logos, a 30‑second promotional video, and creative guidelines that can be used by industry stakeholders—such as travel agencies, airlines, and media outlets—when directing travelers to the site. To download each asset, registration and prior approval for access to Brand USA’s digital asset library “MediaValet” are required.
Recommended uses include providing information on travel to the United States on company websites, supplementing entry‑related information on FAQ pages, sharing information via social media and email newsletters, and using the materials as reference documents during travel consultations and media interviews.
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