Kura Sushi will open a restaurant in Bangkok, Thailand, in 2027, marking its first expansion into Southeast Asia.
Kura Sushi first opened in Irvine, California, USA, in 2009 and now operates 91 locations there. It also entered Taiwan in 2014 and currently operates 63 locations. The expansion into Thailand will be conducted through its Taiwanese subsidiary, Asia Kura Sushi (亞洲藏壽司).
Thailand has a population of approximately 70 million, and more than 1.2 million Thai visitors travel to Japan annually. About 70% of them are said to be repeat visitors, and many are expected to have prior experience with sushi and conveyor-belt sushi. Kura Sushi is the only major Japanese conveyor-belt sushi chain that serves sushi via a rotating lane at all of its restaurants, both in Japan and overseas, and the company aims to spread the original enjoyment of conveyor-belt sushi—an aspect of Japanese food culture—to Thailand as well.
Notice
This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
