Megmilk Snow Brand and Snow Brand Parlor will open a butter specialty café, “THE BUTTER,” at the commercial complex “Akarenga Terrace” in Sapporo, Japan, at 11:00 a.m. on July 25.
July 25 is “Megmilk Snow Brand Hokkaido Butter Day,” an anniversary certified by the Japan Anniversary Association. It was established in 2025 to commemorate the 100th anniversary of the founding of the group’s predecessor, the Hokkaido Cooperative Creamery Sales Association, which produced butter for the first time on July 25, 1925.
In the glass-walled in-store workshop, a newly developed butter-making machine called a “butter churn” will be installed, and butter will be made on the spot from fresh cream delivered directly from the factory. The “freshly made butter,” served within 24 hours of production, is characterized by its fresh milk flavor and smooth, melt-in-the-mouth texture. This will be the first butter specialty café operated by the Megmilk Snow Brand Group in Japan.
The café is located on the first floor. Business hours are scheduled to be from 8:00 a.m. to 7:00 p.m. Megmilk Snow Brand will produce the concept, and Snow Brand Parlor will operate the café.
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