
AirAsia X Changes Corporate Name to AirAsia Group
Solaseed Air launched its official owned media platform on July 1 as a new digital initiative for its in-flight magazine, “Soratané.”
The platform features sections introducing people active in local communities, editorial afterwords from Soratané, and report articles on co-creation activities the airline carries out together with local residents.
By leveraging the real-time nature and sharing potential unique to digital media, the airline aims to create new touchpoints beyond the flight experience. It plans to evolve the platform into a medium through which people can experience the energy of local communities in Japan anytime and anywhere, contributing to stronger regional outreach.