AirAsia will launch an experiential brand campaign at “AirAsia HYROX Chiba,” to be held at Makuhari Messe from August 6 to 9.
Earlier this year, the AirAsia Group began a regional partnership with HYROX APAC, working to promote its “Dare to Dream” philosophy and purposeful travel. By connecting with growing demand for fitness across Asia, the group aims to build a platform where people can take on fitness competitions and share in the excitement. AirAsia will serve as the title partner for this event.
Members of the “AirAsia Dream Team” — Japanese athlete Katsu Nakamura, who drew attention through the Netflix program “Physical: 100 Asia,” and Filipino athlete Justin Coveney — will participate in a fan meet-and-greet at a special booth at the venue from 3 p.m. on August 8.
At the “AirAsia Athlete Pit Stop” booth, visitors can take part in the “AirAsia Grip Challenge,” make original keychains, receive tattoo stickers applied by cabin crew, take photos, enter daily airline ticket giveaways, and purchase limited-edition merchandise.
An “AirAsia HYROX Chiba” limited-edition destination patch will also be available. It can be obtained by presenting an e-ticket for an AirAsia flight used during the year in the AirAsia MOVE app. Available while supplies last.
Mariana Kim, Chief Brand & Communications Officer of AirAsia Next, commented, “HYROX has built a community united by an exceptional spirit and passion, and has grown into one of the world’s most dynamic forms of fitness. The energy they generate and the ‘Dare to Dream’ philosophy truly embody AirAsia’s brand values.”
