The initiative brands collaborations with content such as idols, artists, anime, and games. It aims to generate travel demand inspired by such content and create opportunities for connections and interaction with local communities.
The first campaign, “Let’s Travel by Train with Sakurazaka46,” is being held from July 20 through November 30. Featuring 10 members of Sakurazaka46, it offers stamp rallies, photo spots, original merchandise sales, and limited audio content in the Niigata, Nagano, and Shonai areas.
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