China Eastern Airlines, Starbucks, and Nestlé have announced a collaboration to enhance the inflight coffee experience.
Starbucks licensed coffee will be introduced in China Eastern Airlines’ First Class and Business Class cabins. Passengers will be able to enjoy coffee made with Arabica beans onboard.
A China Eastern Airlines representative commented, “This coffee upgrade in both cabin classes is the result of a three-way collaboration among China Eastern Airlines, Nestlé, and Starbucks. Building on 16 years of collaboration between China Eastern Airlines and Nestlé, Starbucks’ first inflight collaboration in China’s aviation channel has been realized.”
The initiative is part of the Global Coffee Alliance established by Starbucks and Nestlé in 2018. Starbucks and China Eastern Airlines have also previously worked together through their membership programs, offering benefits to members of both companies.
Starbucks licensed coffee services have been introduced across a range of sectors, including offices, hotels, tourist facilities, and transportation providers, covering around 1,900 locations in 110 cities across China. The service has also previously been introduced onboard high-speed trains in Jiangsu Province, Zhejiang Province, and Shanghai.
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