Avianca will revamp “INSIGNIA by Avianca,” its business class product for long-haul routes. New seats offering enhanced privacy and comfort will be introduced from 2027.
On board, passengers will be provided with Meridian noise-canceling headphones, as well as a set of pajamas and slippers designed by Maaji, and a Mola Sasa amenity kit inspired by the work of women artisans from the Chimichagua region of Colombia. The kit includes products from Loto del Sur.
New in-flight meals created by Álvaro Clavijo of the restaurant El Chato and Rafael Buitrago of Elvia Barichara will be served on new tableware. Home Burgers hamburgers will be offered on routes connecting Bogotá and Medellín with Europe, while products from Castello Monte Vibiano will be available on flights departing Europe.
Adrián Neuhauser, Chief Executive Officer of Abra Group, commented, “INSIGNIA aims to exceed the expectations of the most demanding customers on every flight, down to the smallest detail.” Gabriel Oliva, President of Avianca, said, “These initiatives are part of our ongoing efforts to transform the customer travel experience.”
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