JR East announced that it will transfer all shares in Orange Page to Baby Calendar.
Orange Page was established in 1998. It publishes Orange Page, a magazine launched by Daiei in 1985, and has provided lifestyle information focused on food through books and digital media. It became part of the JR East Group in December 2001 and has expanded its information offerings through initiatives such as cooking classes in railway station facilities and food-related events. The company has posted net losses for the past three fiscal years.
Baby Calendar’s acquisition price will be 507 million yen, including 7 million yen in advisory fees. The full amount will be financed with its own funds.
Baby Calendar was established in 1991. It operates Baby Calendar, a Japanese media platform focused on pregnancy, childbirth, and child-rearing, and provides services for obstetrics and gynecology clinics. The company has expertise and a track record in web media operations, content production, and digital marketing. By leveraging Orange Page’s expertise, it aims to expand into publishing and e-commerce.
The agreement is scheduled to be signed on September 15, with the share transfer scheduled for November 2.
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