Scandinavian Airlines has announced that its EuroBonus membership has surpassed 8 million members.
EuroBonus was launched in 1992. It has grown into the largest travel loyalty program in Scandinavia. The 8 millionth registrant was a resident of Bergen, Norway.
Points redemption for award tickets is the most popular, followed by seat upgrades. More than two-thirds of the members reside in Scandinavia, with half of them living in Norway and Sweden. This highlights the importance of air travel in this region, known for its long distances and diverse terrain. A significant increase in new registrations is coming from individuals under 30.
EuroBonus is hosting a campaign that offers up to 1 million bonus points for using SkyTeam member airlines. The campaign, running from October 8 to December 31, is generating buzz especially among YouTubers and travel bloggers.
