The Japan National Tourism Organization (JNTO) announced that the number of international visitors to Japan in 2025 was 42,683,600.
This represents a 15.8% increase from the previous year, exceeding the previous record set in 2024 by 5.8 million. Although the number of visitors from China in December fell sharply to 330,400, a 45.3% decrease compared to the same month of the previous year, arrivals from South Korea, Taiwan, Thailand, Malaysia, India and other markets increased by more than 10% year on year in the same month.
The number of annual visitors exceeded 1 million in seven markets. As in the previous year, China, South Korea, Taiwan, the United States, Hong Kong, and Thailand were included, and for the first time, Australia also surpassed 1 million visitors.
A record high was set in 20 markets: South Korea, Taiwan, Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, Australia, the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy, Spain, Russia, the Nordic region, and the Middle East region.
The figures are based on the number of foreign nationals legally entering Japan, excluding foreign residents such as permanent residents whose primary country of residence is Japan, and including temporary visitors and similar short-term entrants. Expatriates and their families, international students, and other new and re-entrants are included, while crew members are excluded.
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