The German National Tourist Board (DZT) is launching a digital campaign for the Japanese market titled “Culinary Germany” in collaboration with the “Goethe Street,” a route connecting locations associated with the renowned German writer Goethe. The campaign will run for about one month from early June.
Cities and regions along the Goethe Street, including Frankfurt, Wetzlar, Fulda, Wartburg, Erfurt, Weimar, Leipzig, and Dresden, are participating in the campaign. Targeting individual travelers with a strong interest in culture and gastronomy, the initiative will promote German food experiences, regional specialties, and the appeal of culturally themed journeys specifically to Japanese travelers. The goal is to achieve 10,000 page views over the one-month period, distributing content through multiple digital channels and social media.
The core of the campaign, the “Culinary Germany Widget,” is based on DZT’s open data project and is planned to be offered in 2026 as a Smart Content Widget (SCW) integrated with an AI chatbot. In conjunction with this, the Japanese-language website for the Goethe Street has also been renewed.
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