Peach Aviation will introduce completely redesigned uniforms for its cabin crew, flight crew and ground staff in line with its brand renewal, with employees set to begin wearing them on October 1.
The uniforms were designed by creative director Yuya Nakata, who created the attendant uniforms for the Japan Pavilion at Expo 2025 Osaka, Kansai, Japan, and were produced under the supervision of Isetan Mitsukoshi. This marks the first complete uniform renewal since Peach began operations in 2012.
The new uniforms feature beige gradations as their base color scheme, designed to complement the renewed airport counters and newly painted aircraft that the airline will receive next spring. New shades of pink and brown representing Peach are incorporated into the subdued tones. The scarves and pocket details feature curves linked to the new logo, expressing a gentle softness without sharp corners. Various movements required during work, such as opening and closing aircraft overhead bins and operating an aircraft, were closely examined and reflected in the design. The materials prioritize durability while also offering softness, stretchability and easy care.
Cabin crew and ground staff will share a common uniform design, with dresses newly introduced. Dresses, pants and jackets can be freely combined. In addition, the materials and designs of jackets and pants, which had previously differed for men and women, have been standardized, while leather-look belts have been added as an accent. In addition to pumps, sneakers may also be worn. Flight crew jackets have been changed to a single-breasted design and renewed to foster a company-wide sense of unity. The center of the wings on the wing badge features a peach with a leaf motif, matching the logo.
The airline will also introduce the “Mysterious Peach Pouch,” featuring a three-dimensional peach shape and a leaf design, the new logo motif. The item is intended to encourage communication with passengers and spark conversations on board, and will be worn on the waist or attached to a strap during in-flight service. Its contents will remain a “mystery” and will be updated periodically.
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