Spring Japan on November 11 unveiled at Narita Airport the first Boeing 737-800 aircraft (registration: JA05GR) featuring its new aircraft design. The new livery is part of the brand renewal announced on October 26, and will enter service on Flight IJ857 from Tokyo/Narita to Hakodate on November 17.
The new design incorporates yellow, used in the previous logo, in addition to the brand’s three colors of deep green, light green, and pink. While retaining the silhouette of the former tail design, the livery has been renewed to create a unified look from the front to the rear of the aircraft. It depicts cherry blossom petals dancing in the wind, with large cherry blossoms also featured on the tail. According to Naoki Nagayasu, representative and designer of FARVE, which created the design, it embodies the desire to “bring the Japanese spring to airports.”
The deep green used since the airline’s launch represents its history of serving as a bridge between Japan and China; light green represents future evolution and the youthful spirit of its employees; and pink conveys the gentleness and warmth of spring. Yellow was added as a color evoking rapeseed flowers alongside the pink cherry blossoms, “expressing the vividness and splendor of spring as a whole,” Nagayasu said.
The brand logo has also been renewed. It retains the basic form of the “3S” mark, representing the company’s principles of Safety, Sincerity, and Smile, while adding a “J” to represent both “JAPAN” in the company name and its commitment to providing Japanese-quality service. A cherry blossom motif used in the original logo has also been incorporated. The typeface has been changed from the previous Mincho style to a rounded Gothic style, improving visibility and approachability. The tagline “FLY WITH SMILE” will continue to be used.
▲Cherry blossoms were also painted beside the L1 door, where they can be seen by passengers during boarding
The aircraft was repainted at a contracted maintenance facility in Guangzhou, China, and arrived at Narita Airport on November 10. Passengers on the inaugural service on November 17 will receive commemorative gifts, while an onboard lottery offering original merchandise will also be held.
▲A 737-800 in the previous design
Existing aircraft in the previous design will be repainted sequentially in conjunction with long-term maintenance, including heavy checks. According to President Tatsuro Asami, repainting the entire fleet is expected to take several years. Four additional 737-800 aircraft to be transferred from Japan Airlines (JAL) from fiscal 2027 onward are also scheduled to be received in the new design. (12 photos follow)
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This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
