In November, the Los Cabos Tourism Board established its first office in Japan.
Los Cabos is located in the southern part of the Baja California state in western Mexico and is a Mexican resort at the southern tip of the Baja California Peninsula, the furthest point of the North American continent, where the Cortez Sea (Gulf of California), a World Heritage Site, meets the Pacific Ocean. It is known for travel mainly for marine activities and golf. In terms of the number of foreign visitors entering Mexico by port, Los Cabos International Airport ranks third, after Cancun International Airport and Mexico City International Airport.
From January to August of this year, the number of visitors from Japan to Los Cabos increased by 511% compared to the same period last year. As a result, Los Cabos ranked third in the long-haul market after Spain and the United Kingdom, prompting the decision to open the Japanese office. Going forward, promotional and marketing activities targeting travel industry professionals and general consumers will be carried out to expand the demand for tourism travel.
Typical routes from Japan to Los Cabos involve connections through various U.S. cities or Mexico City, with Los Angeles or Mexico City offering approximately two-hour flights to the destination.
