Red Bull is calling for participants in ‘Red Bull Can You Make It? 2024’, a unique journey across Europe where teams barter their way through with cans of Red Bull.
Teams of three, all over the age of 18, will start from one of five European cities – Barcelona, Milan, Budapest, Copenhagen, and Amsterdam – aiming to reach the final destination, Berlin, without any money or mobile phones. Participants will need to barter with Red Bull cans for transportation, food, accommodation, and adventures, emulating a modern version of ‘stone soup’ trading to earn the points required for victory.
Teams will earn points by completing challenges at various checkpoints across Europe, attempting pre-listed adventures, and earning points based on the quality of their adventure event content posted on Instagram. The team with the most points at the end will be crowned champions.
The registration period is from January 1 at 10:00 am to March 31, 2024. The adventure runs from May 21 to 28, 2024. To enter, teams must create a one-minute introduction video and submit it via the official website. Participation is free, with Red Bull covering the travel and pre/post-event accommodation costs.
