The Fiji Tourism Authority held a media event on January 29 to mark the reopening of its office in Japan.
Annual travelers to Fiji in 2023 have already surpassed the number in 2019, showing a steady recovery. However, the number of Japanese travelers to Fiji in 2023 is -47% compared to 2019, indicating the current stagnant growth in outbound travel.
The Fiji Tourism Authority promotes local experiences based on five pillars: “Rich Nature,” “Adventure,” “Community Interaction,” “Rejuvenation,” and “Gourmet,” targeting a wide range of needs including families, couples, sports enthusiasts, and adventure lovers. The Authority emphasizes services for families, highlighting its kids clubs and babysitting services.
In terms of access, Fiji Airways resumed operations last year, with direct flights connecting Tokyo/Narita and Fiji twice a week. It is relatively unknown that the fuel surcharge is offered free.
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