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RIMOWA Hosts Pop-Up Event at Isetan Shinjuku, Unveils New ‘Emerald’ Color for the First Time Globally
RIMOWA is hosting a pop-up event, “THE ORIGINAL JOURNEY,” at Isetan Shinjunku from June 12th to 18th.
Spotlighting the iconic “ORIGINAL” collection, the event will feature the complete lineup including the classic colors of silver, black, and titanium, in addition to showcasing the latest seasonal color: Emerald, making its global debut.
Inspired by the beauty of natural gemstones, the Emerald color includes three sizes of suitcases and an aluminum crossbody bag under the Personal line. Attendees will be the first in the world to see the items in person, with the option to pre-order ahead of the global launch on June 27th.
The event will also unveil a limited capsule collection with the Finnish author and artist Tove Jansson’s book series “Moomins,” featuring four types of limited items such as luggage tags and stickers, along with exclusive shopping bags.
The venue is located on the first floor at The Stage in the main building, open from 10:00 AM to 8:00 PM.
The translation may not be accurate.