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Rakuten Travel Offers 10% Bonus Points on Overseas Hotel Reservations until April
Seibu Holdings has acquired all shares of Oku Japan, a company specializing in planning adventure tourism tours for foreign tourists, becoming its wholly owned subsidiary.
The shares were acquired from Endeavor United’s Endeavor United No. 2 Investment Limited Partnership. This acquisition aims to strengthen the capture of the increasing demand from inbound tourists and to create synergy through the integration of the group’s hotel and leisure business, urban transport and along-line business, with the soft contents created by Oku Japan.
Established in 2015 with a capital of 38 million yen, Oku Japan specializes in planning and conducting adventure tourism tours for foreign tourists, including along the Nakasendo and Kumano Kodo routes. Particularly, the company excels in soft adventure tours centered around walking and hiking.