delta will open “Tsukishima Monja Koboreya” in Malaysia.
The company currently operates seven restaurants in Japan, and Malaysia will be its first overseas location. In Malaysia, the number of Japanese restaurants has reached about 1.35 times that of two years ago, showing a rapid surge in the popularity of Japanese cuisine. The company selected Malaysia as its first overseas market, judging that the local dining culture, which emphasizes eating out as an “experience” and a form of “communication,” is highly compatible with monjayaki. Looking ahead, they are also considering expansion throughout the ASEAN region, including Singapore and Bangkok.
In consideration of the local food culture in which Muslims form the majority, they have redesigned the soup stock locally on the premise of not using pork, while preserving Koboreya’s distinctive flavor. The menu will feature popular items from Japan such as “Mentaiko and Rice Cake Monja,” along with “Wagyu Sukiyaki Monja” and “Seafood Koboreya Monja.” For customers who are less familiar with monjayaki, they will also offer “Seafood Gomoku-ten (okonomiyaki)” and “Chicken Yakisoba.”
The restaurant will be located in Mitsui Shopping Park LaLaport Bukit Bintang City Centre (LaLaport BBCC), a commercial facility in Kuala Lumpur. Opening hours are from 10:00 a.m. to 10:00 p.m.
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