Orange & Partners, in collaboration with Setouchi Brand Corporation, has signed a business commissioning contract to renovate and reopen the historic Senkouji-Sanso in the spring of 2025.
The historic Senkouji-Sanso was acquired through Setouchi Sanso, a new subsidiary of the Setouchi Brand Corporation, which is the core company of the Setouchi DMO. Orange & Partners, led by Kaoru Koyama, is a company that supports brand revitalization and planning production, aiming to boost tourism demand and create regional revitalization hubs.
The concept of the renovation is “A lodging that captures Onomichi in sight,” focusing on creating experiences in each space through the maximization of the scenic views, promoting the value of Setouchi food ingredients, and showcasing the rich content of Onomichi.
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