IHG Hotels & Resorts has launched a campaign to commemorate the first introduction of the mid-scale brand ‘Garner’ to Japan.
Contract was established with Axes Management Partners to rebrand three hotels to Garner Hotel Osaka Honmachi Station (formerly Hotel WBF Honmachi), Garner Hotel Osaka Honmachi Midosuji (formerly Hotel WBF Kitahama EAST), and Garner Hotel Osaka Honmachi Kitahama (formerly Hotel WBF Kitahama WEST), scheduled to open sequentially from January 2025.
Garner is a casual mid-scale brand with the brand promise of being ‘A casual base for all journeys.’ It features three main attractions: ‘Relax in your own way’ allowing guests to spend their moments leisurely, ‘Eat and drink at your own pace’ with drinks and snacks available 24 hours, and ‘Fully embracing ‘individuality” honoring the differences of guests, staff, and the hotel itself.
Apart from conducting a campaign on Instagram starting December 3, a special event will be held at SHIBUYA109 on December 9, and from December 9 to 15, a peel-off promotion will unfold in Shinjuku Station offering original Pake in collaboration with zipper bag brand ‘Pake’.
