Marriott International and The Coca-Cola Company have announced a global beverage partnership agreement.
Under the agreement, Coca-Cola will become the global beverage partner across Marriott’s entire portfolio, covering a wide range of categories from carbonated soft drinks to hydration and functional beverages. Coca-Cola branded drinks will be served in guest rooms, restaurants, lounges, and meeting and event facilities. The transition will take place in phases and will be rolled out globally over the coming months.
Anthony Capuano, President and Chief Executive Officer (CEO) of Marriott International, commented, “This collaboration brings together two iconic brands with a shared commitment to quality, consistency, and creating memorable experiences.” He added, “We are focused on better delivering the products that our guests and Marriott Bonvoy members know and love, better meeting guest preferences, and generating economic benefits for owners and franchise operators across our system.”
Enrique Braun, CEO of Coca-Cola, said, “This is a great day. On behalf of the entire Coca-Cola system, we are excited about our future with Marriott and the opportunity to offer the brands travelers love in more places. From sparkling drinks to juices, hydration beverages, and dairy, we are providing options that meet guests’ beverage needs throughout their stay.”
In addition to carbonated soft drinks such as Sprite and Fanta, the partnership covers water, sports drink, coffee, and tea brands including Dasani, smartwater, Vitaminwater, BODYARMOR, Powerade, Costa Coffee, and Fuze Tea, as well as juice and dairy brands such as Minute Maid, Simply, and Del Valle.
Until now, Marriott had a partnership with PepsiCo.
