Hilton is set to expand its luxury lifestyle hotel brand “NoMad” in the Asia-Pacific region, with a new location opening in Singapore in early 2027.
In partnership with Singapore’s leading real estate and hospitality group, UOL Group, NoMad Singapore will open with 173 rooms. Located along Orchard Road, it is also near Arab Street, Bugis, and Chinatown.
NoMad is a brand that blends luxury and lifestyle, acquired in March 2024 through the purchase of the operations of Sydell Group. Hilton had announced plans to expand to 100 locations worldwide, with several negotiations ongoing in North America and Europe.
Hilton aims to expand its portfolio of luxury hotels to 150 in the Asia-Pacific region. Over the next two years, Waldorf Astoria hotels will open in Tokyo, Kuala Lumpur, Sydney, Shanghai, Xi’an, and Hanoi, while Conrad Hotels & Resorts will open in Nagoya, Xi’an, Chengdu, and Nanjing.
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