The Saudi Arabia Tourism Authority and Trip.com Group have signed an agreement aimed at increasing the number of tourists to Saudi Arabia.
The agreement anticipates an increase in tourists from China, India, and 20 European countries. Promotion will be carried out across all brands of the Trip.com Group, including Trip.com, Skyscanner, Travix, and MakeMyTrip, with the goal of attracting over 350,000 visitors.
According to data from Trip.com Group, there has been a significant increase in bookings for flights, hotels, and tourist attractions to Saudi Arabia, with year-over-year increases of 376% in Europe and 464% in the Asia-Pacific region.
In 2023, Saudi Arabia recorded 27.4 million visitors from abroad, marking a 56% increase compared to 2019.
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