United Airlines is launching ‘Kinective Media,’ a media network that marks a first for an airline.
Utilizing data owned by United Airlines, this platform allows for advertisements to be placed on the app and in-flight monitor screens, in collaboration with brands and advertising agencies such as Dentsu, IHG Hotels & Resorts, Norwegian Cruise Line, and Macy’s. It targets American users over the age of 18, with personal information anonymized and an option to opt-out.
The Mileage Plus app has been downloaded over 110 million times, with about 100 million sessions occurring monthly. In-flight monitor screens have the potential to be utilized by passengers for an average of 3.5 hours per person. It is suggested that users can gain more value through personalized offers and experiences.
A formal launch is planned at the Cannes Lions International Festival of Creativity.
