Fiji Tourism Holds Trade & Media Event in Tokyo, Announces New Japan Market Structure

On April 28, Tourism Fiji held a trade and media event in Tokyo to coincide with the visit to Japan by Chief Executive Officer (CEO) Paresh Pant.

The event was attended by more than 100 participants, including travel industry professionals, airline representatives, and media personnel. CEO Pant spoke about the importance of the Japanese market, emphasizing that the values sought by Japanese travelers—authenticity, tranquility, and human connection—have strong affinity with Fiji’s brand. The number of Japanese visitors exceeded 8,000 last year and is steadily recovering from the COVID-19 pandemic. The destination is unaffected by the unstable situation in the Middle East, and fuel supply is reported to be stable.

A new structure for Fiji’s official representation in Japan was announced, under which World Compass will be responsible for aviation and trade, while Foresight Marketing will handle PR and media. The new framework launches with a robust team of six members. Shigeyoshi Noto, President and Representative Director of Foresight Marketing, will serve as the main point of contact in Japan as well as overall project leader.

A highlight of the event was a special screening of the healing planetarium program “Fiji Healing – The Southern Cross and the Islands of Happiness.” The program introduced the starry skies of Fiji, including the Southern Cross, which is difficult to observe in Japan, and offered an immersive experience that combined multi-sensory effects such as fragrance. At the reception following the screening, active networking took place with a view to developing future travel products and promotional initiatives.

Going forward, Tourism Fiji plans to roll out its “Be Fiji” campaign tailored to different target segments, including educational trips, families, young women, and seniors. Vincent Tai, Regional Director for Asia, stated, “Rather than relying on a conventional sales-driven approach, we aim to position Fiji not merely as a travel destination but as a place where visitors can experience genuine healing and a sense of belonging, by placing greater emphasis on story-driven experiences.”